BETC Paris counts the cost of babies for E. Leclerc

Babies bring joy (we hope) but also a veritable shopping cart of expense.

As BETC Paris reminds us in this winning spot for French hypermarket retailer E. Leclerc.

Resistance is futile.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.