More About Advertising The alternative voice of advertising, marketing and media
Babies bring joy (we hope) but also a veritable shopping cart of expense.
As BETC Paris reminds us in this winning spot for French hypermarket retailer E. Leclerc.
Resistance is futile.
MAA creative scale: 9.
About Stephen Foster
Don't Miss
- Premier Inn returns with Leo Burnett and (less) Lenny Henry
- Rosapark for Greenweez shows top class copywriting is alive
- Ciesco: PE buyers drive M&A boom – S4 Capital and Accenture busy buyers in Q1
- We’re not for sale says Sadoun as Publicis starts 2021 with 2.8 per cent growth
- Hell or Habito One: Uncommon’s ad has a sting in the tail
- Support our journalism – now you can again
