Buzzman for Meetic shows it’s not just BETC in Paris

Chatting to someone, Paris-based, about the mighty BETC Paris figuring on our Agency of the Year shortlist and he said: “take a look at Buzzman, they’re the hottest agency in France.”

Here’s Buzzman for online dating outfit Meetic, ‘Love your imperfections.’

It’s the old attraction out of embarrassment number but executed with real style and flair.

And lucky old Meetic gets five or so thirty second ads if they wish.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.