Ibis plays stoic host to BETC’s crazy pop band

You never quite know what’s going to emerge from BETC Paris, now ensconced in a vast new HQ about the size of an arrondissement. One of the purposes of big is that you can do a lot and here’s an ambitious foray into branded content featuring French rock band Naive New Beaters recovering from a world tour, courtesy of Ibis Hotels.

Who says the French can’t laugh at themselves?

Un tour de force.

MAA creative scale: 8.

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