Brands may be suffering in the wider market but they appear to be storming ahead for kids, the ones with affluent parents (or relatives) anyway.
In the UK we’ve got Joules and JoJo Maman Bébé (which isn’t at all French apart from the odd Breton stripe) and in France Le Petit Bateau. Here’s BETC for LPB – and one of its Breton sweatshirts.
76 frames apparently, shot by five cameras.
Appropriately perky. That’ll be 40 euros Madame.
MAA creative scale: 8.
