It’s always worth taking a look at anything that emanates from BETC Paris, even a thirty second ad plugging a cheap menu.
Here, in ‘The Flood’ we have a young girl making the above clever choice and then being asked to exercise said intelligence on a matter of greater import. After being, seemingly, abducted.
You’d never get away with this in the UK, you’d have Mumsnet and others crawling all over it.
MAA creative scale: 8.
