betc paris
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Advertisers
Michael Lee of Madam: I have seen the agency of the future – and it’s in Paris
A lot has been written, debated and vented on what the successful ad agency of the future is going to…
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BETC Paris reveals the no fun at all side of Louise Delage
One Louise Delage has been captivating much of France on Instagram with thousand following the chic Parisian and her party-loving…
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Canal+ goes on the front foot with Front Row launch
French pay TV operation Canal+ resolutely refuses to make money. Maybe Vincent Bolloré, now installed as boss of owner Vivendi,…
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BETC Paris produces another winner for Air France
Air France is launching Cinema to Go, celebrating its 36-year partnership with the Cannes Film Festival, by offering some its…
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BETC Paris turns on the Olympic style for Lacoste
So much of BETC Paris’ output seems effortlessly brilliant, although I’m sure a lot of blood, sweat and tears goes…
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BETC Paris surprises for Canal+ To Go
What’s this? BETC Paris and Canal+ venturing into what we may as well call ‘Always’ territory? To which there’s a…
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BETC Paris finds an unlikely edge for McDonald’s
It’s always worth taking a look at anything that emanates from BETC Paris, even a thirty second ad plugging a…
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News
BETC pulls off sexy U-turn for YSL’s L’Homme
Here’s a bit of Gallic fun for Yves St Laurent’s L’Homme fragrance from BETC Paris, featuring a French hunk, a…
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Havas owner Bolloré and Far Cry Primal maker Ubisoft gear up for their own gaming fight
The latest in Ubisoft’s Far Cry game series is Far Cry Primal, set back in the Stone Age and great…
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