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P&G glimpses former glories – as Apple begins to look more like P&G
Are old-style companies on the way back? Procter & Gamble has just posted its best quarterly results for 13 years…
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Apple AirPods bounce over Kiev in new TBWA winner
Ever wondered why so many young people wander around cities with hearing aids? Actually They’re Apple AirPods and TBWA\Media Arts…
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Apple says a (possibly tongue in cheek) thank you to app developers
Who’d be a “developer?” Lots of people, obviously, searching for the next big app thing on Apple. Maybe that’s what…
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Apple wins Cannes Lions Creative Marketer prize
Apple has been annointed Cannes Lions Creative Marketer of the Year for the first time. Cannes Lions MD Simon Cook…
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Apple reprises office basics with hymn to “underdogs”
Did you know that Apple holds the patent for round pizza boxes? It does, they use them in its canteens.…
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Apple embarks on a long walk back to China sales
China may indeed be taking over the world in its own idiosyncratic way: It’s certainly doing its bit to change…
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A brief history of disruption from Lee Clow
So-called disruption has earned itself rather a bad name in recent times as everyone claims to be doing it. In…
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Embattled Apple takes the privacy fight to rivals at CES
Apple is facing its biggest crisis in years (maybe its only crisis) as sales of iPhones stutter and it can…
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Apple sticks to its product ad guns with a gaggle of Elvises
Here’s another ambitious Apple product ad, shot by John Lewis director of choice Dougal Wilson, this time for its new…
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