Apple sticks to its product ad guns with a gaggle of Elvises

Here’s another ambitious Apple product ad, shot by John Lewis director of choice Dougal Wilson, this time for its new Group FaceTime via which lots of you can be Elvis impersonators and other useful things.

As ever with Apple these days it does what it says on the tin.

Has Apple lost some of its ad mojo? People still think back to the cheeky ‘I’m a Mac’ campaign knocking the then much larger Microsoft. Apple’s now the biggest company in the world by some measures and boss Tim Cook doesn’t do cheeky.

Microsoft’s on a cloud-driven upswing now though while sales of Apple’s iPhone are struggling somewhat.

Maybe Mr Wilson’s next assignment will be a battle on a heavenly cloud twixt the two tech behemoths.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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