So-called disruption has earned itself rather a bad name in recent times as everyone claims to be doing it. In advertising it’s credited to Jean-Marie Dru, whose BDDP agency merged with TBWA.
So it’s in TBWA’s DNA too and here’s a diverting (and pleasingly short) expression of what it means and can do from Lee Clow, founder of TBWA’s Media Arts Lab which works mainly for Apple.
“Do the brave thing.” Seemple.
