A brief history of disruption from Lee Clow

So-called disruption has earned itself rather a bad name in recent times as everyone claims to be doing it. In advertising it’s credited to Jean-Marie Dru, whose BDDP agency merged with TBWA.

So it’s in TBWA’s DNA too and here’s a diverting (and pleasingly short) expression of what it means and can do from Lee Clow, founder of TBWA’s Media Arts Lab which works mainly for Apple.

“Do the brave thing.” Seemple.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.