Apple reprises office basics with hymn to “underdogs”

Did you know that Apple holds the patent for round pizza boxes? It does, they use them in its canteens.

Anyway, they’re the inspiration for this Apple At Work ad showing how its products help a bunch of “underdogs” prepare in a hurry for a meeting with tough new boss Vivienne (who could be Tim Cook in drag but probably isn’t.)

Interesting that Apple is going back to the future to remind us it doesn’t just make iPhones.

Isn’t data-stuffed office life grand?

MAA creative scale: 8.

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