Apple says a (possibly tongue in cheek) thank you to app developers

Who’d be a “developer?” Lots of people, obviously, searching for the next big app thing on Apple. Maybe that’s what all those laptop maniacs who put down roots in cafes across the world are doing.

Anyway Apple has produced a hymn to them to tie in with its Wordwide Developers Conference, when these dedicated folk find out which rules Apple is going to change to make their lives either harder or easier.

Stylish as ever with nicely chosen music from Jack White.

MAA creative scale: 7.5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.