Tag Archives: apple

GroupM buys entertainment specialist Haworth Media

WPP’s GroupM, has bought 49 per cent of media agency Haworth Marketing+Media in the US. Haworth’s billings for the year ended 31 October 2013 were approximately $700m with audited gross assets of $87m. GroupM is the the parent company to ...

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BBH love bombs KFC, FIFA 15, Apple and U2 and that Scottish conundrum

**Agencies win all sorts of awards but if there was a ‘Romcom’ agency award it would surely go to BBH. Here it is match-making again, for KFC’s Burritos. Axe/Lynx it ain’t but it’s an interesting proposition. And why not? The ...

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Gap and BBDO exec Marcela Aguilar takes the marketing reins at ‘fashion company’ Apple

Apple has hired Gap marketing boss Marcela Aguilar (left), the exec behind its lauded ‘Dress Normal’ campaign as director-global marketing communications; presumably its top marketer although it’s pretty hard to tell with tech companies. Prior to joining Gap in 2011 ...

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And here’s some stuff about new gizmos from Apple…

Apple has unveiled its bigger iPhone 6 and even bigger iPhone 6 Plus, plus its long-awaited Watch (not iWatch) and Apple Pay, a way to pay for things online using your Watch. At least that’s what I think it does. ...

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Apple’s ‘Misunderstood’ wins top Emmy award

The Emmy Awards aren’t really about ads but they give out awards for them anyway – and seem to value sentiment above all else. So this year’s winner is Apple’s Christmas number ‘Misunderstood’ from TBWA Media Arts Lab showing a ...

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TBWA recovers its mojo for Apple iPhone

By common consent Samsung has been winning the mobile ad wars over Apple recently – most notably with its sniping campaigns from 72andSunny in the US – but Apple now seems to be winning the marketing war. Samsung recently reported ...

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Bad Beats for TBWA and its Apple account

More, even stronger rumours have surfaced that Apple is about to nix long-serving agency TBWA – this time suggesting that Jimmy Jovine (left), boss of the Beats headphones and music streaming business that Apple bought recently for an eye-popping $3bn, ...

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Now it’s Dr Apple as boss Cook unveils ‘Healthkit’

Apple is upgrading its iOS and Mac OSX software (which power the iPhone/iPad and its computers respectively) to support a whole new range of apps including a number which offer health monitoring, called Healthkit. These, in turn, link with wearable ...

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