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Apple sticks to its product ad guns with a gaggle of Elvises
Here’s another ambitious Apple product ad, shot by John Lewis director of choice Dougal Wilson, this time for its new…
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Now Apple raids AMV BBDO for top creatives
Top ranking AMV BBDO creative teams Mike Crowe and Rob Messeter and Caio Giannella and Diego de Oliveira are joining…
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Apple’s Christmas effort leaves us baffled in admiration
How many times should you expect someone to watch a commercial, to get the point over? Here’s Apple’s Christmas effort…
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Interbrand names Apple, Google and Amazon 2018 top brand winners
Apple, Google, and Amazon are the three most valuable brands in Interbrand’s 2018 Best Global Brands report. Now in its…
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Ageing rock star Apple’s marketing has become iBoring
By Archie Heaton A man named Ken Segall recently branded Apple’s current marketing as “vanilla,” and that is a very…
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Sorrell’s MediaMonks debuts for Apple’s FileMaker
Sir Martin Sorrell’s new S4C business empire hinges on creative production agency MediaMonks, hailed as a way for clients to…
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Apple tops Prophet’s brand relevance index in UK and US
Brand and marketing consultancy Prophet has released its fourth annual brand relevance survey after surveying 47,845 consumers across the UK,…
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Apple’s iPhone X aims at ‘bionic’ game obsessives
Is the Apple iPhone X struggling? There seem to be an awful lot of ads for it, more than the…
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Apple enlists password paranoia for Face ID
Pretty well everything Apple produces ad-wise is good these days, it’s become the master of the well-shot product demo with…
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