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Embattled Apple takes the privacy fight to rivals at CES

Apple is facing its biggest crisis in years (maybe its only crisis) as sales of iPhones stutter and it can no longer justify its stellar market rating – although it still makes mind-boggling amounts of money.

Apple doesn’t usually appear at the Consumer Electronics Show in Las Vegas but it’s taken a leaf out of the Nike school of guerilla advertising playbook this year with a huge poster on the side of a hotel overlooking the CES venue.

Chris Velasco Engadget

It’s a selling point for iPhones of course, although whether it justifies Apple’s improbable prices is another matter.

It may also be a sign that the ad battle between the tech/media titans is going to get really nasty this year.

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