Apple is facing its biggest crisis in years (maybe its only crisis) as sales of iPhones stutter and it can no longer justify its stellar market rating – although it still makes mind-boggling amounts of money.
Apple doesn’t usually appear at the Consumer Electronics Show in Las Vegas but it’s taken a leaf out of the Nike school of guerilla advertising playbook this year with a huge poster on the side of a hotel overlooking the CES venue.
Chris Velasco Engadget
It’s a selling point for iPhones of course, although whether it justifies Apple’s improbable prices is another matter.
It may also be a sign that the ad battle between the tech/media titans is going to get really nasty this year.
