Apple iPhone needs more than nice music vids

Is Apple running out of iPhone ideas?

When ads become more like music videos it’s often a sign of something lacking – an idea perhaps.

These iPhone XS ‘iPhone on Tour’ ads from TBWA\Media Arts Lab are indeed music videos, shot by music photographers. And very nice they look too.

But you suspect they’re out there to give Apple something to do.

Time for a brainstorm in Cupertino.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.