Apple enlists password paranoia for Face ID

Pretty well everything Apple produces ad-wise is good these days, it’s become the master of the well-shot product demo with a twist.

Here’s another for its Face ID on the iPhoneX, encapsulating today’s nightmare world where you can’t do anything without a password.

Suspect Apple might have had something to do with the creation of this horrid reality but, hey, business is business.

MAA creative scale: 8.

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