Tag Archives: apple

Now it’s Dr Apple as boss Cook unveils ‘Healthkit’

Apple is upgrading its iOS and Mac OSX software (which power the iPhone/iPad and its computers respectively) to support a whole new range of apps including a number which offer health monitoring, called Healthkit. These, in turn, link with wearable ...

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Apple gets its mojo back – which may save TBWA

There are some signs that Apple is getting its mojo back – the iPhone 5S seems to have reclaimed the handle of most desirable phone from Samsung – which won’t hurt TBWA’s chances of hanging on to the account. And ...

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TBWA changes testify to anxiety about $1bn Apple

More evidence emerges that Apple is rocky at TBWA – or that TBWA is rocking in anticipation. TBWA has replaced long-serving LA boss Carisa Bianchi with TBWA/Media Arts Lab exec Luis DeAnda (left), which may mean that the new, more ...

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Samsung blasts Apple with Apple-style ads

The world’s biggest ad war is between Samsung and Apple and Samsung agency 72andSunny has produced a new campaign in the US that uses an Apple-style approach to lambast its rival (remember Apple’s series of ads knocking Microsoft?) Samsung is ...

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Burberry and Apple team for fashion connection

It’s London Fashion Week and here’s a nice collaboration between Burberry and Apple, showing how the iPhone 5s can you turn you into a runway snapper. Who needs David Bailey? Fortunately the old boy has become even more of a ...

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