Tag Archives: apple

TBWA changes testify to anxiety about $1bn Apple

More evidence emerges that Apple is rocky at TBWA – or that TBWA is rocking in anticipation. TBWA has replaced long-serving LA boss Carisa Bianchi with TBWA/Media Arts Lab exec Luis DeAnda (left), which may mean that the new, more ...

Read More »

Samsung blasts Apple with Apple-style ads

The world’s biggest ad war is between Samsung and Apple and Samsung agency 72andSunny has produced a new campaign in the US that uses an Apple-style approach to lambast its rival (remember Apple’s series of ads knocking Microsoft?) Samsung is ...

Read More »

Burberry and Apple team for fashion connection

It’s London Fashion Week and here’s a nice collaboration between Burberry and Apple, showing how the iPhone 5s can you turn you into a runway snapper. Who needs David Bailey? Fortunately the old boy has become even more of a ...

Read More »

New global Apple campaign is beautiful but bland

Here’ another of those ‘feel-good but don’t say anything much’ ads that have become a torrent recently – this one from TBWA Media Arts Lab for Apple’s iPad Air (which sounds quite an important product, fusing the iPad with a ...

Read More »