Apple’s new Appocalypse rings disturbingly true

I don’t know why Apple, which foisted apps on the world, thinks this is funny.

It began its World Wide Developers Conference (WWDC), at which it unveiled HomePod with Siri, with this film showing what happens when a new employee unplugs its servers – blitzing the apps that control our lives.

The eagle-eyed may spot the founder of Tinder, one of the massive benefits apps have brought humankind.

Nicely done of course. But it’s true isn’t it – and Apple did it.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.