Apple gets physical in same sex Aussie ads

Are these the first same sex snogs in ads?

Part of a new campaign by TBWA Sydney, brave indeed where same sex marriage is a hot issue.

Shot on an iPhone X (well you have to sell something).

Clever to re-think macho Aussie Michael Hutchence with the excellent Courtney Barnett too.

Almost makes you like Apple.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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