Spike Jonze for Apple, that should be a winning combination.
Apple is late into the market with its HomePod device but, as usual, will probably munch up the competition anyway. Watch out Bezos.
So we have a tale of a stressed American commuter, coming home to experience the restorative/transformative effect of HomePod and Siri.
Downbeat for Jonze at first but you can probably guess what’s coming.
Masterly – does it go on a bit too long?
But Apple’s hitting a rich vein of form with its ads. Former Grey creative boss Tor Myhren’s infuence?
MAA creative scale: 8.