Spike Jonze works his magic for Apple HomePod

Spike Jonze for Apple, that should be a winning combination.

Apple is late into the market with its HomePod device but, as usual, will probably munch up the competition anyway. Watch out Bezos.

So we have a tale of a stressed American commuter, coming home to experience the restorative/transformative effect of HomePod and Siri.

Downbeat for Jonze at first but you can probably guess what’s coming.

Masterly – does it go on a bit too long?

But Apple’s hitting a rich vein of form with its ads. Former Grey creative boss Tor Myhren’s infuence?

MAA creative scale: 8.

Back to top button