Spike Jonze works his magic for Apple HomePod

Spike Jonze for Apple, that should be a winning combination.

Apple is late into the market with its HomePod device but, as usual, will probably munch up the competition anyway. Watch out Bezos.

So we have a tale of a stressed American commuter, coming home to experience the restorative/transformative effect of HomePod and Siri.

Downbeat for Jonze at first but you can probably guess what’s coming.

Masterly – does it go on a bit too long?

But Apple’s hitting a rich vein of form with its ads. Former Grey creative boss Tor Myhren’s infuence?

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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