Apple is having another crack at the education market – remember the bulbous but surprisingly good Emac? That didn’t work – with a new iPad, sold to schools for $299 (with a Pencil) against $329 for everyone else. No doubt in the UK you’ll have to add a nought.
But it’s another zinger from Apple, whose TV/online advertising has moved up a level.
Sounds like Iggy Pop hymning the elusive delights of ‘Homework.’
Did TBWA lend a hand? Apple still isn’t exactly communicative.
MAA creative scale: 9.
