Apple iPad aims at schools with another standout ad

Apple is having another crack at the education market – remember the bulbous but surprisingly good Emac? That didn’t work – with a new iPad, sold to schools for $299 (with a Pencil) against $329 for everyone else. No doubt in the UK you’ll have to add a nought.

But it’s another zinger from Apple, whose TV/online advertising has moved up a level.

Sounds like Iggy Pop hymning the elusive delights of ‘Homework.’

Did TBWA lend a hand? Apple still isn’t exactly communicative.

MAA creative scale: 9.

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