Apple sends the world its Christmas greetings

Dopes Apple need a Christmas ad, with that tidal wave of money flowing more strongly than ever?

Apparently it sees them as “greeting cards to the world.”

So here we are then, after last year’s Frankenstein effort, with ‘Sway,’ with another of those romantic Christmas moments we see popping up all over the place. To warbler du jour Sam Smith.

There’s an iPhone X, of course, and an AirPod to access Mr Smith.

Nicely done.

MAA creative scale: 7.5

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