Apple’s iPhone X aims at ‘bionic’ game obsessives

Is the Apple iPhone X struggling? There seem to be an awful lot of ads for it, more than the norm from Apple.

Here’s the latest featuring the A11 Bionic chip no less, a powerhouse that let’s you game away while conducting the rest of your life on your iPhone. Isn’t Apple now saying it disapproves of such an obsession?

Apple’s recent ads have been good to outstanding and this certainly has a certain elan, with a satisfyingly unpleasant monster.

But it’s all a bit desperate and depressing somehow.

MAA creative scale: 4.

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