Amazon
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Droga5 London’s comedy creds to the fore for Amazon Alexa
It’s a different world out there for the tech giants – we’ve been hearing about the cozy search arrangement between…
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Amazon is most valuable brand as online shopping takes over the Covid-19 world
Amazon is the world’s most valuable brand in these straightened times according to research firm Kantar, worth $415bn (up 32…
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Jim Hawker of Threepipe: how to win on Amazon in 2020
It seems odd to draw attention to the fact that for a long time now, Amazon has been overlooked in…
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US ad bosses join call for tighter gun laws – but where are Apple, Amazon and co?
Leaders of 145 of America’s biggest companies have signed a letter demanding background checks on gun buyers and ‘Extreme Risk’…
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Joint hits the right note for Amazon’s Alexa
Bezos land may appear as something out of science fiction but Amazon’s ads are what you might call counter-intuitive: usually…
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Josh Krichefski: Do the 2019 Golden Globes signal a new golden era for streaming services?
If you’re one of the millions that tune into streaming services, I’ll bet there was one piece of original content…
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Roz Thomas: “Alexa, buy me some haemorrhoid cream….” and other problems in a world of voice assistants
We now know that the number of Amazon Alexa Skills in the UK rose by 233 per cent from 2017…
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Amazon plays it much too safe at Christmas
Here’s Amazon’s ‘Holidays’ ad from Lucky Generals, showing, er, lots of Amazon deliveries to the customary Christmas feel good backdrop.…
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Best ads of 2018: Fiat and Amazon lead in October but Wieden+Kennedy pulls off a major win for Ford
It’s interesting that at a time when creative agencies are fighting for their very existence against the data hordes, October…
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