Here’s Amazon’s ‘Holidays’ ad from Lucky Generals, showing, er, lots of Amazon deliveries to the customary Christmas feel good backdrop.
And that’s it.
Given some of Amazon’s excellent recent efforts it’s a disappointment. A bit like AMV BBDO’s recent debut for Asda.
Maybe trad Christmas imagery and a jolly backing track still works. But we expect rather more from this agency/client combo.
MAA creative scale: 4.