Amazon
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Jon Howard of Quiet Storm: why the birth of voice doesn’t mean the death of advertising
In one of its periodic spasms of self-doubt, some sectors of the industry have been quick to hail the ascendancy…
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Amazon’s Alexa loses her voice in Lucky Generals Super Bowl spot: Gordon Ramsay and Anthony Hopkins take her place
There’s no bigger brief in global advertising than a Super Bowl spot, so all credit to Lucky Generals for landing…
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Lucky Generals delivers for Amazon ‘s new face at Christmas
We all use Amazon but is it loveable? After all founder Jeff Bezos is now, according to some estimates, the…
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Amazon plus Hermes means a new model online service that signally fails to deliver
How come everything in modern life is supposed to make your life better – but doesn’t. A case in point…
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Coca-Cola relaunches Surge in exclusive Amazon deal
Coca-Cola, as we’ve remarked before, does most things right apart from stuffing its mainstream brands full of sugar. Which rather…
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Why are big companies assholes? The Tea Party and Davy Crockett, Eurostar, Spontex and Johnny Cash
***It’s been an interesting old week, for me in the dawning realisation that the bigger companies get (and the more…
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What other brands can learn from the Waitrose effect on the UK’s high streets
A while ago I reported back on the impact Waitrose appears to have on property prices based on searching around…
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George Parker: why top-notch bullshitting really matters – just look at the history of ‘branding’
In which our hero continues his tour of the computer industry with observations on, among other things, the art of…
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