In which our hero continues his tour of the computer industry with observations on, among other things, the art of presenting and the theory and practice of branding. One of the things I learned very early on in this business ...
Read More »Can Amazon’s Jeff Bezos works his online magic on the iconic Washington Post?
Should we be surprised that newspapers – in the case one of the world’s most famous the Washington Post – have become rich men’s trophy assets? The $250m sale by the Graham family of the venerable title to Amazon founder ...
Read More »UK PM David Cameron goes in for some Borg-style brand-bashing at Davos
If it weren’t for the fact David Cameron (left) watches so little television, I would be forced to conclude he has been modelling his recent behaviour on Borg, the Viking Himbo now fronting Tesco’s advertising. How else to explain his ...
Read More »2012’s big trend: giant companies like Levi’s and Starbucks running scared of consumer boycotts
We’re in the middle of our ads of the year extravaganza (Paul Simons and Giles Keeble in the bag, Jerry Judge, George Parker, Stuart Smith and me still to come) but there’s no doubt what the movement of the year ...
Read More »Hammer the tax avoiders like Starbucks and Amazon by all means – but don’t forget UK jobs
There’s a grave danger that the witch-hunt against global brands who fail to pay their “fair share” of UK corporation tax will boomerang on the political class that has instigated it. Google, Amazon and Starbucks have been chief whipping boys ...
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