Lucky Generals delivers for Amazon ‘s new face at Christmas

We all use Amazon but is it loveable?

After all founder Jeff Bezos is now, according to some estimates, the world’s richest. He must be taking us, or someone else, for a ride somewhere mustn’t he?

Lucky Generals is in the chair for the Christmas campaign, the biggest challenge to date for the agency – now part of TBWA Group – that’s made its name on mid-sized local accounts. There’s nothing mid-sized about Amazon, now one of the world’s fastest-growing advertisers too.

Brave to set the ad mainly in one of Amazon’s unloved vast distribution hubs, where you don’t expect much ‘aah’ factor.

But the plucky Generals don’t drop the ball with nice direction from Nick Gordon and an artful music choice.

MAA creative scale: 8.

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