Amazon shows it’s a top advertiser too

Saw this on TV so no idea which agency did it: It’s for Amazon, “a big collection of small businesses” it says, featuring Glasgow’s Shearer Candles which operates from one shop. But it’s always open on Amazon…

Big shot Bezos doing something for the little guys.

Helps if you’re a Canned Heat fan, of course.

It’s what ads are supposed to be.

Grabs your attention and you feel better for watching.

Impeccable.

MAA creative scale: 9.5.

Update

Looks like it was Lucky Generals although Amazon, like Apple, prefers not to credit agencies for some reason. Maybe we’re supposed to think these things emerge by magic from their genius-soaked entrails.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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