Tag Archives: Amazon

Hard on the heels of its Echo voice activated device, Amazon is about to turn life on its head again with handy-sized home robots. Jeff Bezos’ ever-ingenious (and somewhat alarming) empire has a new plan to build a domestic robot ...

In one of its periodic spasms of self-doubt, some sectors of the industry have been quick to hail the ascendancy of digital voice assistants, such as Amazon’s Alexa and Google’s Home, as striking a death knell for brand advertising. Aside ...

There’s no bigger brief in global advertising than a Super Bowl spot, so all credit to Lucky Generals for landing the task of creating this year’s Amazon blockbuster. With marketers reportedly paying $5m for 30 seconds of airtime in Sunday’s ...

We all use Amazon but is it loveable? After all founder Jeff Bezos is now, according to some estimates, the world’s richest. He must be taking us, or someone else, for a ride somewhere mustn’t he? Lucky Generals is in ...

Much excitement in media land as Amazon sets about reviewing its $1bn plus media account, currently mostly at IPG Mediabrands’ Initiative with WPP’s MEC handling digital in the US. Unlike most big global companies Amazon’s ad budget is growing like ...

How come everything in modern life is supposed to make your life better – but doesn’t. A case in point in Amazon, Jeff Bezos’s construct that delivers you what you want, when you want it at a lower price than ...

Coca-Cola, as we’ve remarked before, does most things right apart from stuffing its mainstream brands full of sugar. Which rather vitiates the good things it does. Coke fans are a funny lot though and they’ve persuaded the company to relaunch ...

***It’s been an interesting old week, for me in the dawning realisation that the bigger companies get (and the more they spend on CRM and all that stuff) the worse they become. We’ve had two members of the energy cartel ...

A while ago I reported back on the impact Waitrose appears to have on property prices based on searching around the Wiltshire area. This was based on our perception as we travelled around. I’ve just come across an article from ...