Tag Archives: Amazon

Much excitement in media land as Amazon sets about reviewing its $1bn plus media account, currently mostly at IPG Mediabrands’ Initiative with WPP’s MEC handling digital in the US. Unlike most big global companies Amazon’s ad budget is growing like ...

How come everything in modern life is supposed to make your life better – but doesn’t. A case in point in Amazon, Jeff Bezos’s construct that delivers you what you want, when you want it at a lower price than ...

Coca-Cola, as we’ve remarked before, does most things right apart from stuffing its mainstream brands full of sugar. Which rather vitiates the good things it does. Coke fans are a funny lot though and they’ve persuaded the company to relaunch ...

***It’s been an interesting old week, for me in the dawning realisation that the bigger companies get (and the more they spend on CRM and all that stuff) the worse they become. We’ve had two members of the energy cartel ...

A while ago I reported back on the impact Waitrose appears to have on property prices based on searching around the Wiltshire area. This was based on our perception as we travelled around. I’ve just come across an article from ...

In which our hero continues his tour of the computer industry with observations on, among other things, the art of presenting and the theory and practice of branding. One of the things I learned very early on in this business ...

Should we be surprised that newspapers – in the case one of the world’s most famous the Washington Post – have become rich men’s trophy assets? The $250m sale by the Graham family of the venerable title to Amazon founder ...

If it weren’t for the fact David Cameron (left) watches so little television, I would be forced to conclude he has been modelling his recent behaviour on Borg, the Viking Himbo now fronting Tesco’s advertising. How else to explain his ...

We’re in the middle of our ads of the year extravaganza (Paul Simons and Giles Keeble in the bag, Jerry Judge, George Parker, Stuart Smith and me still to come) but there’s no doubt what the movement of the year ...