Hard on the heels of its Echo voice activated device, Amazon is about to turn life on its head again with handy-sized home robots. Jeff Bezos’ ever-ingenious (and somewhat alarming) empire has a new plan to build a domestic robot ...
Read More »Jon Howard of Quiet Storm: why the birth of voice doesn’t mean the death of advertising
In one of its periodic spasms of self-doubt, some sectors of the industry have been quick to hail the ascendancy of digital voice assistants, such as Amazon’s Alexa and Google’s Home, as striking a death knell for brand advertising. Aside ...
Read More »Amazon’s Alexa loses her voice in Lucky Generals Super Bowl spot: Gordon Ramsay and Anthony Hopkins take her place
There’s no bigger brief in global advertising than a Super Bowl spot, so all credit to Lucky Generals for landing the task of creating this year’s Amazon blockbuster. With marketers reportedly paying $5m for 30 seconds of airtime in Sunday’s ...
Read More »Lucky Generals delivers for Amazon ‘s new face at Christmas
We all use Amazon but is it loveable? After all founder Jeff Bezos is now, according to some estimates, the world’s richest. He must be taking us, or someone else, for a ride somewhere mustn’t he? Lucky Generals is in ...
Read More »Has Amazon become the holding companies’ BFF as it reviews global media account?
Much excitement in media land as Amazon sets about reviewing its $1bn plus media account, currently mostly at IPG Mediabrands’ Initiative with WPP’s MEC handling digital in the US. Unlike most big global companies Amazon’s ad budget is growing like ...
Read More »Amazon plus Hermes means a new model online service that signally fails to deliver
How come everything in modern life is supposed to make your life better – but doesn’t. A case in point in Amazon, Jeff Bezos’s construct that delivers you what you want, when you want it at a lower price than ...
Read More »Coca-Cola relaunches Surge in exclusive Amazon deal
Coca-Cola, as we’ve remarked before, does most things right apart from stuffing its mainstream brands full of sugar. Which rather vitiates the good things it does. Coke fans are a funny lot though and they’ve persuaded the company to relaunch ...
Read More »Why are big companies assholes? The Tea Party and Davy Crockett, Eurostar, Spontex and Johnny Cash
***It’s been an interesting old week, for me in the dawning realisation that the bigger companies get (and the more they spend on CRM and all that stuff) the worse they become. We’ve had two members of the energy cartel ...
Read More »What other brands can learn from the Waitrose effect on the UK’s high streets
A while ago I reported back on the impact Waitrose appears to have on property prices based on searching around the Wiltshire area. This was based on our perception as we travelled around. I’ve just come across an article from ...
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