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A survey of advertising professionals conducted by All In (set up by the Advertising Association, the IPA and ISBA) received 16,000 responses — which the group says is the largest data set yet for the industry. It found that an ...

Technicolor Creative Studios, owner of MPC and The Mill among others, is significantly upping its challenge to agencies with the hire of Anna Watkins as global vice-president of growth and brand partnerships. Watkins (below) has worked across the ad spectrum ...

Another day, more big media reviews: $800m Bayer is reviewing out of WPP and Omnicom’s PHD while WPP’s bespoke shop Plus is also on the line for Chanel (below), about $400m on media although it spends far more on other ...

Stephen Barnes is co-founder and ECD of multi-discipline agency Collective. Desert Island Ads If this was a real desert island, you can guarantee I would have packed too much. 5 pairs of shorts, 3 ‘spare’ phone chargers, perhaps even a ...

Does anyone need “hard seltzers,” fruit drinks with alcohol? They seem to be all the rage in the US – or the drinks industry hopes they are – and now Molson Coors is launching Three Fold in the UK with ...

Rather missed ‘Vikings’ recently although sometimes you have to watch it from behind the sofa as someone meets a particularly grisly end. The Danish Road Safety Council and agency & Co are doing their best to revive the genre with ...

I see that Rosapark, the Havas-owned agency that found itself at the centre of a diversity storm last year, is, as promised at the time, renaming itself Rosa Paris. It’s also promising lots of diversity initiatives. The agency was criticised ...

The last year has been horrific for many. For other, luckier souls the abiding memory will be of relentless monotony, albeit borne in the national interest. Remember when ‘Zoom’ was just a reliable wedding floor-filler? Even the ‘basket of goods’ ...

Hopes are rising that the Euros, which start this week, will unite Great Britain in support of a feast of footballing success. The Sun is going full nostalgia in a new campaign that shows a father preparing his son for ...