We Are Social and media intelligence operation Meltwater have published Digital 2023, their latest report on social media and digital trends worldwide. As ever with these research offerings (and this is a biggie, 465 pages in all) it’s a combo ...
Read More »A tale of two ads: Kevin Bacon (and daughter) for Hyundai, purpose overdose at Avon
Kevin Bacon was once a rather fine, edgy Hollywood actor but for years now he’s been regaling us for EEC, courtesy of Saatchi and Saatchi. Offering seemingly little more than a trademark drawl and an irritating persona although there must ...
Read More »Adam&eveDDB brings a human dimension to PlayStation
Adam&eveDDB has produced more than its fair share of in-game pyrotechnics for PlayStation but this time it’s departing from that spectacular norm with a faux news channel showing PS 5 games in “real” contexts. Apparently PS5 consoles, which have been ...
Read More »Wonderhood gets the HRH Princess of Wales seal of approval for early childhood campaign
Wonderhood Studios have been moving in exalted circles: last year, HRH the Princess of Wales became a client when the agency won a pitch for her Royal Foundation Centre for Early Learning. A few visits to Kensington Palace and Windsor ...
Read More »Top changes at McCann as holding companies slim down creative
There seems to be fairly major deck-clearing exercise underway at IPG-owned McCann, with McCann Worldgroup global president and chief creative officer Alex Lopez, a former Nike marketer, leaving hard on the heels of McCann global chairman and CEO Chris McDonald. ...
Read More »Now VCCP banks on Brian the otter for Thames Water
One of the trickier assignments for any agency this year is the one that faces VCCP for Thames Water, the largely unloved UK water supplier that’s more famous for its leaks, untreated sewage and predilection for digging up the same ...
Read More »All you need is a heart-shaped crisp: #LoveFromWalkers offers £100k reward
Here’s a Valentine’s-themed campaign that replaces sentimentality with a bit of fun and some cold hard cash. Walkers is giving away £100,000 to whoever finds the best heart-shaped crisp between now and 12th February. VCCP’s “Love From Walkers” competition is ...
Read More »Burberry ad shocks with a double mastectomy for Valentine’s Day
Fashion brands love to be provocative, and perhaps Burberry has had enough of creating beautiful, award-winning ads like last year’s “Open spaces” which everyone agreed was stunning, including the Cannes Lions judges. For Valentine’s Day, the British fashion brand is ...
Read More »MAA Ad of the Week: Cartier from Publicis Luxe
We keep reading that the rich are getting richer while the rest of us, um, are not. France’s LVMH is now Europe’s biggest company by value it seems. Swiss rival Richemont owns Cartier and it’s promoting its ‘Tank’ watch (north ...
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