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  • System1’s Jon Evans: which Super Bowl ads have earned their money?

    Every year millions of American football fans tune into the Super Bowl to see which team will walk a...

  • Publicis Group ends 2022 strongly but offers more modest forecast for 2023

    Publicis Groupe ended 2022 in strong style with Q4 organic growth of 9.4% (10.1% for the year) and r...

  • Ocean Labs: the appliance of science to experiential OOH

    Ocean Labs is the tech development arm of Ocean Outdoor, headed by MD Catherine Morgan (above.) Awar...

  • Skyn strips off for Valentine’s Day

    It’s Valentine’s Day on February 14 so we can anticipate a fair number of wince-inducing...

  • Saga Holidays keeps the over 50s moving in new VCCP ad

    While the government is busy trying to persuade the over 50s to keep working, Saga Holidays has a mu...

We Are Social/Meltwater: digital prospects in 2023 – yes, there’s going to be even more of it

3 days ago Leave a comment

We Are Social and media intelligence operation Meltwater have published Digital 2023, their latest report on social media and digital trends worldwide. As ever with these research offerings (and this is a biggie, 465 pages in all) it’s a combo ...

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A tale of two ads: Kevin Bacon (and daughter) for Hyundai, purpose overdose at Avon

3 days ago 2 Comments

Kevin Bacon was once a rather fine, edgy Hollywood actor but for years now he’s been regaling us for EEC, courtesy of Saatchi and Saatchi. Offering seemingly little more than a trademark drawl and an irritating persona although there must ...

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Adam&eveDDB brings a human dimension to PlayStation

3 days ago Leave a comment

Adam&eveDDB has produced more than its fair share of in-game pyrotechnics for PlayStation but this time it’s departing from that spectacular norm with a faux news channel showing PS 5 games in “real” contexts. Apparently PS5 consoles, which have been ...

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Wonderhood gets the HRH Princess of Wales seal of approval for early childhood campaign

3 days ago Leave a comment

Wonderhood Studios have been moving in exalted circles: last year, HRH the Princess of Wales became a client when the agency won a pitch for her Royal Foundation Centre for Early Learning. A few visits to Kensington Palace and Windsor ...

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Top changes at McCann as holding companies slim down creative

4 days ago Leave a comment

There seems to be fairly major deck-clearing exercise underway at IPG-owned McCann, with McCann Worldgroup global president and chief creative officer Alex Lopez, a former Nike marketer, leaving hard on the heels of McCann global chairman and CEO Chris McDonald. ...

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Now VCCP banks on Brian the otter for Thames Water

4 days ago Leave a comment

One of the trickier assignments for any agency this year is the one that faces VCCP for Thames Water, the largely unloved UK water supplier that’s more famous for its leaks, untreated sewage and predilection for digging up the same ...

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All you need is a heart-shaped crisp: #LoveFromWalkers offers £100k reward

4 days ago Leave a comment

Here’s a Valentine’s-themed campaign that replaces sentimentality with a bit of fun and some cold hard cash. Walkers is giving away £100,000 to whoever finds the best heart-shaped crisp between now and 12th February. VCCP’s “Love From Walkers” competition is ...

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Burberry ad shocks with a double mastectomy for Valentine’s Day

7 days ago Leave a comment

Fashion brands love to be provocative, and perhaps Burberry has had enough of creating beautiful, award-winning ads like last year’s “Open spaces” which everyone agreed was stunning, including the Cannes Lions judges. For Valentine’s Day, the British fashion brand is ...

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MAA Ad of the Week: Cartier from Publicis Luxe

7 days ago Leave a comment

We keep reading that the rich are getting richer while the rest of us, um, are not. France’s LVMH is now Europe’s biggest company by value it seems. Swiss rival Richemont owns Cartier and it’s promoting its ‘Tank’ watch (north ...

Read More »
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