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Ed Sheeran mania shows no sign of abating at Heinz, as elsewhere. The gloomy warbler must be the UK’s richest pop singer – he’s been buying up what seems like most of the county of Suffolk – and the duo’s ...

Marketing, and the role of the Chief Marketing Officer (CMO), is changing profoundly and permanently. Just like any other business function, marketing has been buffeted by widespread technology-led disruption and the effect of elevated consumer expectations bleeding across traditional industry ...

The UK’s ASA has banned its first ads under its new fatwa against “harmful gender stereotypes,” ads from Mondelez’s Philadelphia and VW which ASA investigations manager Jess Tye says could cause “real world harms.” In the case of Philadelphia, which ...

Lucozade has split with ten-year agency Grey London it seems following a review by owner Suntory and a new marketing director moving from Suntory’s Ribena. Suntory bought Lucozade and Ribena from GSK in 2013. Grey had more than its fair ...

Danish-owned Maersk is the biggest shipping line in the world, it carries everything but passengers because its founder deemed them “too difficult.” As Carnival Cruises might be inclined to agree. So it has the wherewithal to produce this almost completely ...

For the directors of M&C Saatchi, wrestling with a major accounting issue – chiefly booking fees too early that’s led to them making a £6.4m provision – it may seem all a bit like déjà vu. Back in 1995 when ...

Car advertisers are producing some rum stuff these days – maybe connected to the seismic changes taking place in the industry. They’re either trying to sell something new – “lifestyle” choices as in BMW’s new campaign from Serviceplan yesterday – ...

Oh dear, M&C Saatchi shares tumbled 20 per cent today after the quoted agency disclosed it had miscounted £4.9m of revenue. This included counting outstanding fees as revenue and non-performing assets like old software on its balance sheet. M&C is ...

BMW is running a big global campaign from Serviceplan Campaign International – ‘Choose your X’ to try to inject some life into its by now rather venerable X Series SUVs. It’s presented, as many other cars are these days, as ...