More About Advertising The alternative voice of advertising, marketing and media

Many thanks to the many readers who have supported MAA over the past two years via your contributions. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. ...

Cannes Lions has released its annual global creativity rankings, and the UK has held up well, earning a top three ranking in four key categories. As a creative location, the UK ranks just behind the US and ahead of Brazil, ...

In true Breakfast at Tiffany’s style, Beyoncé is singing “Moon River” and wearing a Givenchy gown in this new ad, which rather fabulously pays homage to the jeweller’s pivotal place in American culture, while bringing the brand bang up to ...

Sheryl Marjoram, one of London’s top CEOs, is leaving McCann to return to her native Australia, where she will take up a senior role in the DDB network, based in Sydney. At DDB, she will work alongside CCO Stephen de ...

First it was drums on an epic scale, and now its balloons – Ladbrokes’ creative work by Neverland sets it apart from the rest of the sector. This city-wide game of keepy-uppy was shot by Sam Brown, who was nominated ...

Another week another “merger” for Sir Martin Sorrell’s go-go S4 Capital and its main brand Media.Monks. This time it’s the tech company he promised when he announced S4’s half-year results on Monday. The mergee (do they exist? You get the ...

Apple is relying on the improved camera on the iPhone 13 to persuade us all to update our devices, and has brought in Kathryn Bigelow, the first woman to win a best director Oscar, to demonstrate its capabilities with a ...

“Because you’re worth it” has been sustaining the mighty L’Oreal empire since 1971 (and making a sizeable contribution to the bank balances of various Hollywood stars.) These days even cosmetic brands are moving away from glitz and glamour (Dove probably ...

We’re bending the rules by a day or two for this one but adam&eveDDB’s ‘Play has no limits’ seems to be one of those rare ads that cuts right through, reminding people that advertising can be an event. Not to ...