Eric Salama, long-time CEO of WPP’s Kantar research operation which is now 60 per cent owned by Bain Capital, is stepping down after 17 years. The sale to Bain completed last week. WPP keeps the balance. Salama (below) is staying ...
Read More »AB InBev readies “punishing” global media review
Brewing giant AB InBev is reported to be reviewing its $4.8bn global media account, just two years after it chose Dentsu’s Vizeum in the US and an assortment of other holding company agencies around the world. To make life even ...
Read More »Coca-Cola adds Santa to Christmas truck fest
We’ve been a little short of Santas in this year’s round of Christmas ads but Coca-Cola has ridden to the rescue, featuring one in a new global campaign running alongside its traditional ‘Holidays Are Coming’ hymn to diesel emissions. ‘What ...
Read More »GroupM: global adspend has become a tech giant playground – but there’s hope for internet-connected TV
WPP’s GroupM has now released its global forecast for advertising and it confirms that the market is being driven by what it calls the world’s big “digital first” companies – Alibaba, Alphabet, Amazon, Booking.com, eBay, Facebook, IAC, JD.com, Netflix, Uber ...
Read More »Let’s crown Peloton the world’s most annoying advertiser
This Peloton fitness ad has caused a “sexist uproar” it seems as the woman in question appears to be getting fit for hubby. But isn’t Peloton the current holder of the title “world’s most annoying advertiser?” Take the Christmas one ...
Read More »Does H&M’s ‘moments in between’ fall between two stools?
H&M is hymning the ‘moments in between’ this Christmas – presumably the little things about the festival, not tables groaning with turkeys, crackers and prezzies. So we have some H&M-wearing Millennials (or are they GenZ? Anyway they’re young) doing, well, ...
Read More »Completion of Kantar sale marks a good(ish) year for WPP
WPP ends 2019 in rather better shape than it started the year, with the completion of its sale of 60 per cent of research operation Kantar to Bain Capital for about £2.4bn. £1.4bn of this is being retained to reduce ...
Read More »Paul Bainsfair: how to safeguard advertising’s future
IPA director General Paul Bainsfair on why the collateral damage of left-brain thinking will damage advertising’s long-term health and how advertisers and agencies must safeguard the future as we head into 2020 In Paul Feldwick’s entertaining and informative book on ...
Read More »M&C Saatchi directors launch rescue attempt as financial picture darkens
Some at least of the M&C Saatchi founders are showing their support/belief in the stricken agency by reportedly buying shares – David Kershaw, Jeremy Sinclair and Bill Muirhead are said to be increasing their stakes, currently 4.5 per cent each, ...
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