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Mondelez, the US-based confectioner which owns brands including Cadbury, Oreo, Toblerone, Milka and Philadelphia, has completed a global media review and awarded the lion’s share to Publicis Groupe, with WPP and VaynerMedia also taking a slice. Publicis is now thought ...

Under-fire Heathrow airport has appointed St Luke’s as its lead creative agency following a four-way pitch handled by Observatory International. Heathrow’s last major advertising was through Havas. Heathrow has been widely criticised for post-pandemic baggage handling problems which have resulted ...

I have a confession to make. For the past five years I have sat in pitches, multi-agency meetings, customer experience (CX) conferences, holding group strategy events, and I’ve been secretly stealing slides. I’ve been screen-shotting slides that claim to define ...

VCCP’s new business machine continues to run effectively – the agency recently won Virgin Media and Sage, and has now triumphed in a three-way pitch for General Mills’ Old El Paso brand, which it will handle across key markets including ...

Recipe has won New York Bakery from Now in a pitch also involving Quiet Storm. Now handled the business for eight years. New York Bakery claims to be the UK’s leading bagel brand. NYB head of marketing Christina Honigfort says: ...

MullenLowe Group has won a place on the Co-op roster to handle customer content and digital alongside creative agency Lucky Generals. MullenLowe will lead all digital and content planning and execution for campaigns and ecommerce across Food, Insurance, Funeralcare, Legal ...

It’s not that long ago that HP (or Hewlett-Packard as was) was a world tech leader. But it got rather left behind by Apple and co. following some disastrous deals and a failure to detect how mobiles were transforming the ...

Just the other day I did a post on AdScam, my supremely popular blog… He said modestly, in the category of “I already knew that shit,” that a new Trust Index reports that doctors, scientists and teachers occupy the top ...

Dentsu brought up the rear this year among big ad holding companies, following its peers more or less with Q2 organic growth of 8.2%. Interestingly it chose to highlight its Customer Transformation & Technology division, which grew 22.5% year on ...