Advertisers
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Zenith predicts further advances for programmatic media buying but pace is slowing
Media agency Zenith has just published its latest Advertising Expenditure Forecast and, to no-one’s great surprise, it underlines the phenomenal…
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McDonald’s rides to rescue of hungry Xmas reindeer
Been a bit short of Santas and reindeers this Christmas (and we still miss Marks & Spencer’s Mrs Claus) but…
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Talon Outdoor: audience and location intelligence is supercharging Out of Home advertising
How Talon has invested in a proprietary data platform to deliver more effective planning and measurement of OOH campaigns. By…
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Adam&eveDDB unveils clever two-hander for new partners Waitrose and John Lewis
Waitrose & Partners/John Lewis & Partners are giving it both barrels this Christmas – or is it one big barrel?…
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WPP finance boss Richardson outlines changes to come – are agencies now part of the gig economy?
WPP’s outgoing CFO Paul Richardson (below) has been giving delegates at a conference in Barcelona a peek under the bonnet…
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The&Partnership enlists AI gang for Lexus ES launch
Lexus is launching its ES self-charging hybrid in the |UK next year so has enlisted an intriguing combo of The&Partnership,…
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Rachel Forde of UM picks her Desert Island Ads
Rachel Forde became UK CEO of media agency UM in July 2018. She was previously with Publicis, where she held…
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BBH wins Pernod Ricard’s Campo Viejo global account
BBH has added another big Pernod Ricard brand – Campo Viejo rioja – to its portfolio which already includes high…
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Paul Simons: retail times are a changin’ but is John Lewis changing in the right direction?
It ‘s that time again when the John Lewis Christmas TV spot is revealed although not the best kept secret…
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