The&Partnership enlists AI gang for Lexus ES launch

Lexus is launching its ES self-charging hybrid in the |UK next year so has enlisted an intriguing combo of The&Partnership, Visual Voice, IBM’s Watson and director Kevin Macdonald to produce an ad with a storyline and script produced entirely by AI (artificial intelligence).

It shows a man with a car trying to ensure the brakes keep it away from the back of a lorry in some sort of test environment. Which, if nothing else, may indicate that robots have been producing car ads for years.

Lexus has trademarked this high tech stuff recently, as in its acclaimed ‘Hoverboard’ ad.

Does it make us warm to the cars though? Maybe you’re not supposed to.

Macdonald’s done his human stuff.

MAA creative scale: 7.

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