BBH wins Pernod Ricard’s Campo Viejo global account

BBH has added another big Pernod Ricard brand – Campo Viejo rioja – to its portfolio which already includes high end whiskies, Absolut and Martell. BBH won the business following a pitch.

BBH has been charged with developing the Campo Viejo ‘Live Uncorked’ campaign globally, with an emphasis on key markets including the UK and US.

Campo Viejo is the biggest-selling rioja brand worldwide. It was originally developed by two Spanish winemakers in 1959.

Campo Viejo marketing director Patricia Cardoso says: “We are pleased to appoint BBH as a global brand building partner as we bring to life the next evolution of the Live Uncorked campaign.”

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