BBH has added another big Pernod Ricard brand – Campo Viejo rioja – to its portfolio which already includes high end whiskies, Absolut and Martell. BBH won the business following a pitch.
BBH has been charged with developing the Campo Viejo ‘Live Uncorked’ campaign globally, with an emphasis on key markets including the UK and US.
Campo Viejo is the biggest-selling rioja brand worldwide. It was originally developed by two Spanish winemakers in 1959.
Campo Viejo marketing director Patricia Cardoso says: “We are pleased to appoint BBH as a global brand building partner as we bring to life the next evolution of the Live Uncorked campaign.”