Adam&eveDDB unveils clever two-hander for new partners Waitrose and John Lewis

Waitrose & Partners/John Lewis & Partners are giving it both barrels this Christmas – or is it one big barrel?

Following the summer ad announcing the relaunch of both and individual efforts this Christmas – JL featuring Elton john of course – we now have a new campaign from adam&eveDDB for both. Waitrose in the lead this time, cleverly referencing the JL Elton John ad.

The nation seems divided over this, by the way, younger people warming to Elton more than oldies, which isn’t bad for a septuagenarian. As here:

Welding two brands together is a tricky task but A&E has pulled it off this time. This could be the campaign of the season.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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