Analysis
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Michael Lee: what makes the perfect brand pitchperson – is it Flo or Wendy?
The idea of a brand pitchperson has been around since the dawn of advertising. We’ve been pitched to by Betty…
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Tom Denford and David Indo of ID Comms: why more clients are going direct to media owners
In their latest weekly broadcast Tom Denford and David Indo of ID Comms look at why clients are increasingly going…
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Greenlight’s Andreas Pouros: are these new tech wonders from CES built to last?
Greenlight COO and co-founder Andreas Pouros (below) picks the new technologies showcased at CES that will impact marketing investment now…
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Tom Denford and David Indo of ID Comms: these will be the big media issues of 2016
In the first of a series of weekly broadcasts Tom Denford and David Indo of media consultancy ID Comms review…
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Paul Simons: why does M&S food and clothing seem like two different retailers under one roof?
Marc Bolland (below) will have been at Marks & Spencer for six years when he exits later this year and…
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Tim Jenkin of Social Pictures: why brands should work with online influencers in 2016
Everyone’s an influencer. I bet you’ve heard that in the last year. It’s true, and it’s no longer a secret.…
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Carl Johnson of Anomaly: why 2016 offers opportunities for agencies brave enough to tell the truth
I haven’t had a real rant for a long time. And I have the luxury of (blind) faith and age…
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Office party rules from Davidson Pearce and Mad Men
Do people have office parties in offices any more? Neil Christie of Wieden+Kennedy reminds us of a BBC ‘Man Alive’…
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John Billett: how agencies ended up owning the media
A few weeks ago we reported a lecture given by media agency veteran John Billett, now chairman of consultancy ID…
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