In their latest weekly broadcast Tom Denford and David Indo of ID Comms look at why clients are increasingly going direct to media owners, plus other major developments in the global media market.
• Why clients are increasingly going direct to media owners in order to gain more control over their media investment.
• The missed opportunity of last year’s mega-reviews and why 2016 and 2017 will drive greater innovation.
• GroupM buys The Exchange Lab. Is a new wave of independents ready to keep the pressure on the networks?
Tom Denford is chief strategy officer of ID Comms.
David Indo is CEO of ID Comms.
Previous broadcasts are available on the ID Comms YouTube channel here.
ID Comms specialises in advising clients about the value of their media investments.