In the first of a series of weekly broadcasts Tom Denford and David Indo of media consultancy ID Comms review some of the big media issues of 2016:
*The winners and losers in the Great Round of Media Reviews.
*The frightening consequences of ad fraud in the era of programmatic media buying.
*The acknowledgement by a major media owner of what it sets aside for advertiser and media agency rebates.
Tom Denford is chief strategy officer of ID Comms.
David Indo is CEO of ID Comms.