Tom Denford and David Indo of ID Comms: these will be the big media issues of 2016

In the first of a series of weekly broadcasts Tom Denford and David Indo of media consultancy ID Comms review some of the big media issues of 2016:

*The winners and losers in the Great Round of Media Reviews.

*The frightening consequences of ad fraud in the era of programmatic media buying.

*The acknowledgement by a major media owner of what it sets aside for advertiser and media agency rebates.

Tom Denford is chief strategy officer of ID Comms.

David Indo is CEO of ID Comms.

Previous broadcasts are available on the ID Comms YouTube channel here.

ID Comms specialises in advising clients about the value of their media investments.

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