The news about Tesco’s appointment of production company TagWorldwide alongside agency Wieden+Kennedy seems to have opened a window on a quiet revolution taking place behind the scenes in adland. The buzz phrase is ‘de-coupling’, which sounds a bit suspect, depending ...
Read More »W+K and Tag Tesco deal will open the door for smaller agencies to work with global clients
The new model Tesco has chosen for its £110m advertising account has provoked a great deal of interest; not least due to it being made public which really is new news. The combo of Wieden & Kennedy and TagWorldwide makes ...
Read More »WPP failed to make the Tesco cut – are all of its big UK agencies fit for purpose?
WPP’s Sir Martin Sorrell (left) already has a lot on his plate, but one thing he ought to take time out to reflect on is why one of his agencies didn’t get closer to winning the £110m Tesco account which ...
Read More »Tesco chooses the creative option as it appoints Wieden+Kennedy to £110m account
Of all the agencies in London that don’t do ‘safe’ Mother and Wieden+Kennedy are probably the two stand-outs. Mother didn’t pitch for Tesco’s £110m account (probably because it has Boots) but Wieden+Kennedy (which didn’t seem at all like a Tesco ...
Read More »Fiat’s new US ‘Immigrants’ ad has a sting in the tail
Fiat-owned Chrysler has won most of the plaudits going for its campaign featuring, inter alia, Eminem and Clint Eastwood from Wieden+Kennedy. Fiat’s efforts for its own cars in America have been, by contrast, a car crash, most notably the awful ...
Read More »Former Wieden star Jeff Kling emerges as new Fallon creative boss
Jeff Kling, who resigned as ECD of Wieden+Kennedy Amsterdam in August 2010, has re-merged as CCO of Fallon Minneapolis, the HQ of the Publicis Groupe-owned network. Kling has been freelancing since he left W+K. Kling says:”The whole organization really impressed ...
Read More »Brand Toys says Leo Burnett’s a panda, JWT’s a monkey and DDB is a one-eyed bird
We’re used to having companies depicted as animals but Brand Toys renders them as toys (as it would). And the researchers there have been applying their grey cells to ad agencies at the Cannes International Festival of Creativity. They all ...
Read More »Will £25m Honda CR-V launch give Mcgarrybowen lift-off in Europe?
Well it’s not a bad start for the all-conquering Dentsu-owned US agency which has taken over from the moribund Dentsu UK in London. Honda’s new CR-V (compact SUV or crossover depending on your taste) is crucial to establishing the Japanese-owned ...
Read More »Former WCRS and W+K trio launch new London agency contender Fabula
Yan Elliott and Luke Williamson, former creative directors at WCRS, and Sam Brookes, former managing director of Wieden+Kennedy Platform, have announced the launch of their new venture, Fabula. Based on a canal barge in London’s fashionable Hoxton, round the corner ...
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