Tag Archives: wieden+kennedy

Wieden+Kennedy leads contenders for BBDO’s flagship $300m Gillette account

Procter & Gamble is reviewing its massive Gillette shaving business currently at BBDO. Omnicom-owned BBDO is going to defend the account and will face competition from roster agency groups Publicis, WPP (mainly a Unilever agency so this will be interesting) ...

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Coke Zero boosts Droga5 in adland Olympics

In adland’s Olympics Wieden+Kennedy is way out in front so far in 2012, confirming once and for all that it can handle more than hip brands like Nike and Heineken (whose hipness is largely a W+K creation), with a growing ...

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The march of the production specialists through ‘de-coupling’ threatens key ad agency revenue stream

The news about Tesco’s appointment of production company TagWorldwide alongside agency Wieden+Kennedy seems to have opened a window on a quiet revolution taking place behind the scenes in adland. The buzz phrase is ‘de-coupling’, which sounds a bit suspect, depending ...

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