Tag Archives: wieden+kennedy

Will £25m Honda CR-V launch give Mcgarrybowen lift-off in Europe?

Well it’s not a bad start for the all-conquering Dentsu-owned US agency which has taken over from the moribund Dentsu UK in London. Honda’s new CR-V (compact SUV or crossover depending on your taste) is crucial to establishing the Japanese-owned ...

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Former WCRS and W+K trio launch new London agency contender Fabula

Yan Elliott and Luke Williamson, former creative directors at WCRS, and Sam Brookes, former managing director of Wieden+Kennedy Platform, have announced the launch of their new venture, Fabula. Based on a canal barge in London’s fashionable Hoxton, round the corner ...

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Wieden+Hegarty on why creative chaos works best

What an agency that would have been. Here are Wieden+Kennedy co-founder Dan Wieden (left) and Bartle Bogle Hegarty’s Sir John Hegarty at Cannes describing ’30 years of Creative Chaos’ at last week’s festival. The two agencies were set up three ...

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W+K London defends foundation Honda account

Wieden+Kennedy London’s campaign for Honda is one of the most lauded of recent years, its ‘Grrr’ ad for Honda diesel winning a place in the CLIO Awards’ Hall of Fame recently (but that’s for ads five years old or more). ...

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TBWA Manchester enters Tesco pitch calculations

TBWA Manchester could be set to make one the biggest ad comebacks as, according to Campaign, it went down a storm with Tesco at the giant retailer’s round of chemistry’ meetings over the future of its £110m account, thereby propelling ...

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W+K’s Dan Wieden on how advertising really works

This is from Free TV Australia’s Think TV series, Wieden+Kennedy co-founder Dan Wieden explaining how broadcast TV and digital work best together, why clients need to listen and why he believes the best campaigns involve “creating strong, provocative relationships between ...

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Google’s direct challenge to agencies with TrueView

Here something to chill the hears and wallets of agency folk everywhere (actually they might be one and the same). The ad business’s favourite ‘frenemy’ Google is rolling out its Adwords for Video offer with TrueView video ads aimed at ...

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