Tag Archives: wieden+kennedy

The march of the production specialists through ‘de-coupling’ threatens key ad agency revenue stream

The news about Tesco’s appointment of production company TagWorldwide alongside agency Wieden+Kennedy seems to have opened a window on a quiet revolution taking place behind the scenes in adland. The buzz phrase is ‘de-coupling’, which sounds a bit suspect, depending ...

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Fiat’s new US ‘Immigrants’ ad has a sting in the tail

Fiat-owned Chrysler has won most of the plaudits going for its campaign featuring, inter alia, Eminem and Clint Eastwood from Wieden+Kennedy. Fiat’s efforts for its own cars in America have been, by contrast, a car crash, most notably the awful ...

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Former Wieden star Jeff Kling emerges as new Fallon creative boss

Jeff Kling, who resigned as ECD of Wieden+Kennedy Amsterdam in August 2010, has re-merged as CCO of Fallon Minneapolis, the HQ of the Publicis Groupe-owned network. Kling has been freelancing since he left W+K. Kling says:”The whole organization really impressed ...

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Will £25m Honda CR-V launch give Mcgarrybowen lift-off in Europe?

Well it’s not a bad start for the all-conquering Dentsu-owned US agency which has taken over from the moribund Dentsu UK in London. Honda’s new CR-V (compact SUV or crossover depending on your taste) is crucial to establishing the Japanese-owned ...

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Former WCRS and W+K trio launch new London agency contender Fabula

Yan Elliott and Luke Williamson, former creative directors at WCRS, and Sam Brookes, former managing director of Wieden+Kennedy Platform, have announced the launch of their new venture, Fabula. Based on a canal barge in London’s fashionable Hoxton, round the corner ...

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