Ford’s Lincoln and new bespoke WPP agency Hudson Rouge are coming out fighting in their efforts to revive the luxury brand (GM’s Cadillac has just been voted Car of the Year in the US, which doesn’t help). This is an ...
Read More »Colleen DeCourcy and Dave Luhr take top roles in Wieden+Kennedy global reshuffle
Wieden+Kennedy is replacing global ECD John Jay – who’s off to run new innovation company W+K Garage with a new top duo, agency veteran Mark Fitzloff and digital wizard Colleen DeCourcy (pictured) who joins from Socialise, the New York social ...
Read More »Wieden+Kennedy hunts for new global ECD as John Jay goes to run innovation company W+K Garage
From time to time creative agencies dip their toes into other waters and Portland’s Wieden+Kennedy appears to do so rather more skilfully than some of the others. It also manages Portland business incubator Experiment and technology outfit W+K Tomorrow. Now ...
Read More »Tesco bounces back at Christmas but there’s still lots of work to do for CEO Clarke and new agency W+K
There’ll be extra muffins at Tesco Towers in Cheshunt this morning as the UK’s biggest retailer posted a 1.8 per cent sales gain in the six weeks to January 5, including the key Christmas period. The figures flatter somewhat as ...
Read More »My pick of 2012: Audi’s ‘Ahab’, Wieden+Kennedy London and Ajaz Ahmed
These are my choices for ad/campaign of the year, agency of the year and person of the year. Tomorrow (or maybe the next day) we’ll try to reach a consensus about the ultimate top dogs of 2012. So to ads: ...
Read More »My pick of 2012: Follow the Frog, Wieden+Kennedy and Jerry Buhlmann
All right, league tables of achievement are as commonplace as turkeys right now. Why burden you with another one? Well, I’ve been asked to – by the good folk at More About Advertising. So: Ad of the Year. Yes, I ...
Read More »My pick of 2012: Wieden+Kennedy London, Tesco (sort of) and Neil Christie
Adscam/The Horror! author and all-round advertising legend George Parker, author of Confessions of a Mad Man among other seminal business school tomes, chooses his agency(ies) of the year, ad/campaign (sort of) and person of the year. I must say, I ...
Read More »Why do clients want proper advertising for the Super Bowl but not the rest of the time?
My friend Jerry Judge (left) of the Fearless Group in New York has highlighted the apparent absurdity of Mondelez hiring the world’s hottest creative agency Wieden+Kennedy to produce its Oreo 2013 Super Bowl ad while at the same time bending ...
Read More »Agencies roll their sleeves up for some extra Christmas homework as $700m Honda reviews
Those agencies without a big car account will be preparing to work overtime at Christmas as Honda reviews its $500m Honda and near-$200m Acura accounts in the US. Both accounts have been with indie agency RPA since 1986 and it ...
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