Tag Archives: wieden+kennedy

One of the points about having a network is that you pick up business without having to put yourself out too much and Wieden+Kennedy London has just won Brown-Forman’s Southern Comfort in the UK following a solid debut on the ...

Actually it’s a heavyweight against a cruiserweight when you consider the size of the respective networks, vast for BBDO much smaller for W+K. But increasingly these two seem to be the agencies at the top of client minds when they ...

It seems Gillette advertising is no longer the best a man can get after all. Not at least when that man is Procter & Gamble brand-building officer Marc Pritchard. Pritchard has just put the North American shaving, deodorant and body ...

Procter & Gamble is reviewing its massive Gillette shaving business currently at BBDO. Omnicom-owned BBDO is going to defend the account and will face competition from roster agency groups Publicis, WPP (mainly a Unilever agency so this will be interesting) ...

In adland’s Olympics Wieden+Kennedy is way out in front so far in 2012, confirming once and for all that it can handle more than hip brands like Nike and Heineken (whose hipness is largely a W+K creation), with a growing ...

The news about Tesco’s appointment of production company TagWorldwide alongside agency Wieden+Kennedy seems to have opened a window on a quiet revolution taking place behind the scenes in adland. The buzz phrase is ‘de-coupling’, which sounds a bit suspect, depending ...

The new model Tesco has chosen for its £110m advertising account has provoked a great deal of interest; not least due to it being made public which really is new news. The combo of Wieden & Kennedy and TagWorldwide makes ...

WPP’s Sir Martin Sorrell (left) already has a lot on his plate, but one thing he ought to take time out to reflect on is why one of his agencies didn’t get closer to winning the £110m Tesco account which ...

Of all the agencies in London that don’t do ‘safe’ Mother and Wieden+Kennedy are probably the two stand-outs. Mother didn’t pitch for Tesco’s £110m account (probably because it has Boots) but Wieden+Kennedy (which didn’t seem at all like a Tesco ...