Nike wins best use of Roger Federer award in new Free campaign from Wieden+Kennedy

Veteran tennis ace Roger Federer seems a charming chap but, until now his appearances in ads have been less than compelling – most notably in his performances for Gillette Fusion with Tiger Woods and Thierry Henry.

But here he is using the new ‘flexible’ Nike Free 5.0 trainer for a little fly-swatting at his palatial Swiss pad in a new campaign from Wieden+Kennedy featuring a number of sports stars.

Will the pro-fly lobby object? Probably.