ID Comms

Facebook’s new Home TV campaign is a blooper

I really don’t get this ad for Facebook Home; from Wieden+Kennedy presumably.

A guy gets on a plane, accesses FB Home and the characters on his Facebook page (who look like Ronald McDonald’s creepier cousins) take over the plane. Well, fine. Then he’s told to turn the bloody thing off; turns it back on again (more characters appear) and then goes to sleep.

Anti-social or what? Lots of Facebookers have moaned about it, so YouTube comments are disabled.

A ‘whole new experience from your phone’ indeed. But who needs it? Not the (non-Facebook) rest of the world, obviously.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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