I really don’t get this ad for Facebook Home; from Wieden+Kennedy presumably.
A guy gets on a plane, accesses FB Home and the characters on his Facebook page (who look like Ronald McDonald’s creepier cousins) take over the plane. Well, fine. Then he’s told to turn the bloody thing off; turns it back on again (more characters appear) and then goes to sleep.
A ‘whole new experience from your phone’ indeed. But who needs it? Not the (non-Facebook) rest of the world, obviously.