Author Archives: Giles Keeble

Giles Keeble started as a rep (account man) at JWT before moving to BMP. There Stanley Pollitt told him that JWT’s Stephen King had wanted him to become a planner. John Webster encouraged him to become a writer but after a number of years Giles moved to French Gold Abbott and, for a while, did become a planner of sorts. Returning to writing he went to David Abbott’s new agency AMV followed by WCRS and was then ECD of Leo Burnett for six years. He then returned to AMV before moving to Publicis and then Lowe in Hong Kong at the inception of the ‘World’s Local Bank’ campaign for HSBC. He now works as a writer and strategist as well as running advertising courses for senior clients.

Giles Keeble: my Top Tips for Cannes

“With an increasingly broader creative communications ecosystem, the Creative Strategy Lion will elevate and define the importance of strategy in creative vision.” The words of the Cannes management. While a creative person’s view of planners has been mixed over the ...

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Giles Keeble: does the Lexus AI ad takes us any further?

I have written about AI before, wondering whether ads produced by AI might be as good as, if not better than, many of the ads we see on our screens produced by humans. Well, Lexus and their agencies have now ...

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Giles Keeble: when is an advertising idea actually an idea?

“Nobody knows anything”- the late William Goldman’s famous words about the movie business. Does that also apply to advertising? Is advertising an art or a science? Of course, it’s a bit of both. As in science, you need to ask ...

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