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Giles Keeble: is political correctness to blame for the dearth of great advertising?
Some years ago I was running a workshop in New York. Of the 12 or so people there, only two…
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Giles Keeble: why Australia reminds you of the tyranny of distance in modern day marketing
Some years ago, I was creative director of BMW Australia – from the UK. It was the first step in…
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Giles Keeble: does the Lexus AI ad takes us any further?
I have written about AI before, wondering whether ads produced by AI might be as good as, if not better…
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Giles Keeble: when is an advertising idea actually an idea?
“Nobody knows anything”- the late William Goldman’s famous words about the movie business. Does that also apply to advertising? Is…
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Giles Keeble: but don’t put your daughter into advertising Mrs Worthington…
I am sometimes asked by friends if I will talk to their children about a job in advertising. I assume…
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Giles Keeble: are ‘math men’ clients driving us towards Peppa Pig advertising?
I came across an article in The New Yorker about how the ‘Math Men’ with their algorithms have replaced the…
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Giles Keeble: why WPP-style teamwork is so difficult and questioning the score just isn’t cricket
The events at WPP have raised questions about global networks, not just because of Facebook and Google but also clients…
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Giles Keeble: art for ads’ sake, why we need a charity comparison site, uneasy about algorithms
I have recently read two books on art. In one, William Gompertz suggests that all education should adopt the approach…
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Giles Keeble: most ads have always been dire, digital means they’re dire in different ways
I was talking to a friend recently who told me he had met Sir Martin Sorrell at a gathering and…
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