Author Archives: Giles Keeble

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Giles Keeble started as a rep (account man) at JWT before moving to BMP. There Stanley Pollitt told him that JWT’s Stephen King had wanted him to become a planner. John Webster encouraged him to become a writer but after a number of years Giles moved to French Gold Abbott and, for a while, did become a planner of sorts. Returning to writing he went to David Abbott’s new agency AMV followed by WCRS and was then ECD of Leo Burnett for six years. He then returned to AMV before moving to Publicis and then Lowe in Hong Kong at the inception of the ‘World’s Local Bank’ campaign for HSBC. He now works as a writer and strategist as well as running advertising courses for senior clients.

Giles Keeble: the trouble with ‘Big Data’ is that it leads to executions rather than ideas

Watching ‘The Great British Bake-off’ I realised that cooking, and perhaps baking in particular, is a perfect combination of art and science. Isn’t that what agencies have maintained for years about advertising, but perhaps with more emphasis on the art? ...

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