Author Archives: Giles Keeble

Giles Keeble started as a rep (account man) at JWT before moving to BMP. There Stanley Pollitt told him that JWT’s Stephen King had wanted him to become a planner. John Webster encouraged him to become a writer but after a number of years Giles moved to French Gold Abbott and, for a while, did become a planner of sorts. Returning to writing he went to David Abbott’s new agency AMV followed by WCRS and was then ECD of Leo Burnett for six years. He then returned to AMV before moving to Publicis and then Lowe in Hong Kong at the inception of the ‘World’s Local Bank’ campaign for HSBC. He now works as a writer and strategist as well as running advertising courses for senior clients.

Giles Keeble: the trouble with ‘Big Data’ is that it leads to executions rather than ideas

Watching ‘The Great British Bake-off’ I realised that cooking, and perhaps baking in particular, is a perfect combination of art and science. Isn’t that what agencies have maintained for years about advertising, but perhaps with more emphasis on the art? ...

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Giles Keeble: a memory of working with the master

When I heard the news about David Abbott I seemed to remember for some reason he once used Mark Twain’s “the reports of my death have been greatly exaggerated” but perhaps I am imagining it. If only it were true ...

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Giles Keeble: whatever happened to advertising ideas?

I hope this does not come across as an old fart’s lamentation for a supposed golden age. I’ve been thinking about the ads I see these days and number of (admittedly older) people have said that they no longer know ...

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Giles Keeble: where would I work now?

Once upon a time, between agencies, I set up a consultancy I called ‘Idees sans Frontieres’. This followed on from my view, developed at Leo Burnett, that agencies should have the courage and conviction to recommend a solution that was ...

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