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Giles Keeble: why emotional ads work at Christmas – and it’s not all about sales
Why are you advertising? When I asked this question on advertising courses for marketing people, I was surprised how little…
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Giles Keeble: why so many ‘big’ global ad ideas just get lost in translation
“The single biggest problem in communication is the illusion that it has taken place.” (George Bernard Shaw.) I recently came…
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Giles Keeble: let’s find out if creative teams can be conceptual artists too
I went recently to the Ai Weiwei exhibition at the Royal Academy, well worth seeing with some wonderful things. It…
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Giles Keeble: do TV ads really face an idea-free, execution-only future?
ITV is 60 and it was interesting to see the various TV ads selected in recognition. One commentator pointed out…
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Giles Keeble on creativity: in a data-driven world do clients only measure what’s easy to measure?
I’ve jotted down a few thoughts and observations over the past few weeks about the three Ps: poetry, pitches and…
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Giles Keeble: that was the year that was – print ads, creative directing, digital and, er, Xmas
*I have recently moved house. In the process, I de-cluttered, which included throwing away much of my portfolio and giving…
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Giles Keeble: a memory of working with the master
When I heard the news about David Abbott I seemed to remember for some reason he once used Mark Twain’s…
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