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Will W+K’s La Vita E Bella woo the Chinese for Fiat?
W+K Portland certainly can’t be accused of ducking big issues; witness its debut campaign for Facebook verging on Douglas Adams territory and also for Procter & Gamble, appropriating ‘moms,’ about a third of the human race.
So does La Vita E Bella actually stack up?
Fiat – La Vita E Bella from Monster Music on Vimeo.
Well it kind of does. Whether or not it’s succeeded in selling any Fiats in China is another matter entirely.
Update
W+K Portland didn’t do this for Facebook did they?
Aaargh!