Tag Archives: vw

VW produces a winner in reverse from Norway

We’re off on our travels again, to Norway this time for a campaign for Volkswagen’s Trailer Assist from agency TRY/APT in Oslo. ‘Trailer Assist’ normally wouldn’t get its own campaign but maybe trailers are big in Norway. So it’s a ...

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Alarms ring at Volkswagen agency DDB Germany as top duo defect to Havas

Havas is showing decided signs of ambition under Bollore family rule and the French-based network has just raided DDB Germany for two heavyweight hires: Thomas Funk, formerly CEO of DDB Group Germany, to be its new managing director Europe and ...

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Does VW need to do more as it returns to advertising?

Volkswagen is finally dipping a toe in advertising waters following the emissions scandal, sooner than some people thought but, arguably, too late. Here’s an open letter from VW North America boss Michael Horn, apologising for the diesel problem but rather ...

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BBH gets VW back into advertising with new Audi R8

VW has exited the advertising stakes – temporarily, presumably – but VW-owned Audi and agency BBH are back with this new campaign for the ‘all new’ Audi R8, its (relatively) modestly priced supercar. Presumably it doesn’t come with a diesel ...

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VW pulls US ads as emissions scandal blasts finances

Volkswagen has canned all its mainstream US advertising in the wake of the emissions scandal and it can only be a matter of time before it does likewise in the UK and elsewhere. This has the potential to be another ...

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