Tag Archives: vw

VW boss Winterkorn falls on his sword but that won’t get the German car giant off the reputation hook

As we predicted earlier this week Volkswagen CEO Martin Winterkorn (below) has resigned following the car giant’s admission that it fiddled its diesel emissions figures in the US. and, one would assume, elsewhere. Winterkorn (below) says: he was “not aware ...

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Now Volkswagen reviews global media account

Volkswagen is reviewing its global media account – worth more than $1bn – according to reports. WPP’s MediaCom is VW’s main media agency. VW is the latest in a seemingly never-ending stream of blue chip advertisers looking at media, others ...

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Adam&eveDDB makes us warm to VW’s ‘Van Man’

The ‘Man with A Van’ sector isn’t noted for standout advertising – especially when the buggers burst into song – but adam&eveDDB has produced a much more likeable effort for VW Commercial Vehicles. You’d trust this bloke and, therefore, such ...

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Paul Simons: why VW should teach non-German car advertisers an old but valuable lesson

VW continues to deliver memorable advertising It is rare for car advertising to sustain a core brand personality over time; the pressure of ‘shifting the metal’ results in tactical advertising featuring new models without any real connection between different executions. ...

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McDonald’s is last resort in new Leo Burnett ad

Here’s another accomplished Leo Burnett ad for McDonald’s; surely, along with VW, the UK’s most consistent advertiser. A nice set-up with ‘real’ people, a story and one of John Sebastian’s lovely songs. Isn’t a bit odd, though, that he only ...

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