Tag Archives: vw

Does VW need to do more as it returns to advertising?

Volkswagen is finally dipping a toe in advertising waters following the emissions scandal, sooner than some people thought but, arguably, too late. Here’s an open letter from VW North America boss Michael Horn, apologising for the diesel problem but rather ...

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BBH gets VW back into advertising with new Audi R8

VW has exited the advertising stakes – temporarily, presumably – but VW-owned Audi and agency BBH are back with this new campaign for the ‘all new’ Audi R8, its (relatively) modestly priced supercar. Presumably it doesn’t come with a diesel ...

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VW pulls US ads as emissions scandal blasts finances

Volkswagen has canned all its mainstream US advertising in the wake of the emissions scandal and it can only be a matter of time before it does likewise in the UK and elsewhere. This has the potential to be another ...

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VW boss Winterkorn falls on his sword but that won’t get the German car giant off the reputation hook

As we predicted earlier this week Volkswagen CEO Martin Winterkorn (below) has resigned following the car giant’s admission that it fiddled its diesel emissions figures in the US. and, one would assume, elsewhere. Winterkorn (below) says: he was “not aware ...

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Now Volkswagen reviews global media account

Volkswagen is reviewing its global media account – worth more than $1bn – according to reports. WPP’s MediaCom is VW’s main media agency. VW is the latest in a seemingly never-ending stream of blue chip advertisers looking at media, others ...

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Adam&eveDDB makes us warm to VW’s ‘Van Man’

The ‘Man with A Van’ sector isn’t noted for standout advertising – especially when the buggers burst into song – but adam&eveDDB has produced a much more likeable effort for VW Commercial Vehicles. You’d trust this bloke and, therefore, such ...

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