VW has exited the advertising stakes – temporarily, presumably – but VW-owned Audi and agency BBH are back with this new campaign for the ‘all new’ Audi R8, its (relatively) modestly priced supercar.
Presumably it doesn’t come with a diesel option.
It’s ‘running footage,’ as my friend Jeremy Judge calls it, but made much more interesting by the eye motif.
Very good: Audi ought to give all its ads back to BBH, they just ‘get’ the brand. Maybe Sir John roars around Clerkenwell in one of these.
MAA creative scale: 8.