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Volkswagen is back in the advertising arena following its little global difficulty with emissions, this time for the launch of the new Tiguan SUV.
These days people seem to buy a car – even a monster like this – because it’s a mobile on big fat wheels.
So agency adam&eveDDB has produced a campaign: Cool. Calm. Connected.
It’s a Mad. Mad. World when you’re invited to shell out nearly £40K for a on-board computer/phone.
But A&E is magisterial as ever.
MAA creative scale: 8.
Not really a “monster” – mid-size SUV? Cool ad though…