Adam&eveDDB gives us a new mobile – the VW Tiguan

Volkswagen is back in the advertising arena following its little global difficulty with emissions, this time for the launch of the new Tiguan SUV.

These days people seem to buy a car – even a monster like this – because it’s a mobile on big fat wheels.

So agency adam&eveDDB has produced a campaign: Cool. Calm. Connected.

It’s a Mad. Mad. World when you’re invited to shell out nearly £40K for a on-board computer/phone.

But A&E is magisterial as ever.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Troy Swindells-Grose

    Not really a “monster” – mid-size SUV? Cool ad though…