We’re off on our travels again, to Norway this time for a campaign for Volkswagen’s Trailer Assist from agency TRY/APT in Oslo.
‘Trailer Assist’ normally wouldn’t get its own campaign but maybe trailers are big in Norway.
So it’s a cheat, using stuntmen to drive it. No reindeer were damaged in the making of this we’re told.
But fun all the same. It’s what VW, in the midst of all sorts of unfunny travails, needs to be doing – raising a smile.
MAA creative scale: 7.